The Conference

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ECDM Conference North 2021


There are four main Conference topics, in which there will be held speeches by distinguished Greek and international speakers, who will present all the trends in e-Commerce & Digital Marketing.

Conference Main Topics

e-Commerce Platforms

What is the best platform for your business needs? Open or closed architecture?

Developments on popular Magento, PrestaShop, WooCommerce platforms, custom solutions and suggestions.

Setup, design, customization, costs.


♦ 
Best picks and practices
♦ 
Customizing & expanding
♦ 
UX & UI

Digital Marketing

Google is constantly adapting and changing its search and ad platforms. Cookies are transforming the market over the next two years.

What are the challenges and opportunities in the highly competitive landscape of Digital Marketing?

"Phygital" strategies and automations.


♦ 
Marketing Automation
♦  SEO & Content Marketing
♦  Omnichannel Strategies

 

Shipments & Logistics

Couriers are a crucial factor in the e-Commerce chain.

The new rules introduced by the European Union for the digitization of transport with a view to facilitating them, the competition and the new technologies.

International transport and international trade.

♦  International Shipping
♦ 
B2B2C
♦ 
Digitalization

Digital Payments

The transformation of electronic payments.
Providers, services, best solutions for every eCommerce business.

New 3DS transaction security certification rules and "Anti-Fraud" security systems to protect against electronic fraud.


♦ 
Service Providers
♦ 
Payments & Security
♦ 
eCommerce specialized solutions

ECDM Conference North, Agenda

Day 1: Saturday, November 6


Opening 12:00

Georgios Georgantas
Deputy Minister for Digital Governance *

*has been invited


 

Angelos Charisteas
Vice - Governor
R.T.U. of Digital Governance


 

Pantelis Filippidis
President

 

Session 1 - Trends & Future

Moderator: Dimitris Mallas

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12:15-12:35

Katerina Fraidaki
President


12:35 - 12:55

Aleksandra Beyer Nunes
Global Programmatic Manager

We live in a world without digital borders


12:55-13:15

iab Hellas representative *

*has been invited

 

 


13:15 - 13:35

Nidhi Arya
Senior Product Manager

Marketing Lessons in times of Pandemic

Session 2 - Digital Marketing

Moderator: Yannis Rizopoulos

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13:40-14:00

Konstantin Kostadinov
Senior Sales Director, CEE and CIS

Personalised Customer Communication & The Power of Messaging Apps


14:00 - 14:20

Georgi Kandev
Business Operations Manager

Google Shopping Cases and Lifehacks for max performance in the EU

 

 

14:20-14:40

Dimitris Rokos
CEO

 


14:40 - 15:00

Konstantinos Tsipras
Senior eCommerce & Digital Marketing Manager

Digital analytics - Measurement first

Break 15:00 - 17:00

Session 3 - Platforms & Development

Moderator: Dimitris Mallas

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17:00-17:20

Eleni Nikiforaki
COO

 


17:20 - 17:40

Ioanna Aroukatou
Growth Strategy Specialist

Grow with Magento 2

 

 


17:40-18:00

Dimitris Evagelou
Lead Designer & Art Director

Branding in Digital Era

 

 

End of Day 1

Day 2: Sunday, November 7


Opening 12:00

Sotiris Anagnostopoulos
Secretary for Trade & Consumers' Rights *

*has been invited

Session 1 - Trends & Future

Moderator: Yannis Rizopoulos

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12:15-12:35

Natalia Zhukova
Head of Marketing, Market Research

The Good, the Bad and the Ugly of Competitive Benchmarking


12:35 - 12:55

Penny Kontogeorgou
e- Business & Digital Transformation Lawyer, Partner

Creating your online Strategy in Digital Ecosystems: The Key Legal Factors to consider

 

 


12:55-13:15

Patrick De Pauw
CEO

Employee engagement and advocacy


13:15-13:35

 

Nikos Nasiokas
CEO

 

Cloud Hosting - Let's Get Serious

 

Evangelos Tsatis
Marketing Manager, Dataways

 

Session 2 - Payments & Shipping

Moderator: Dimitris Mallas

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13:40-14:00

Sotiris Syrmakezis
CEO & Co-Founder

Account-to-account payments: Using open banking to minimize merchant commissions


14:00 - 14:20

ZEN.COM representative*

 

*has been invited


14:20-14:40

Alexandros Alexiou
Vice President of Operations

e-Commerce & The Greek Supply Chain

 


14:40 - 15:00

Aris Sfakianakis
Greek Regions Manager

Β2Β International e-commerce, Tradition is out. Digital is in

Break 15:00 - 17:00

Session 3 - Digital Marketing

Moderator: Yannis Rizopoulos

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17:00 - 17:20

Alon Paster
Head of Commercial Development, Global Emerging Markets

How can global marketplaces help you grow your cross border trade business

 


17:20 - 17:40

Thomas Katakis
Sales Director, Greece & Cyprus

Personalised Ecommerce Experience: Dynamic Newsletters & Onsite Recommendations


17:40-18:00

Harry Spinthakis
Country Manager

The post-COVID e-fashion industry in Greece

- END -

Who should attend

eCommerce Executives

Business Owners

Developers

Conference Price List

Regular Ticket

68,2€
  • Net Price 55€ + VAT 24% Total 68,2€
  • The following are included in the ticket price for participating at the Conference:
  • - Conference Entrance
  • - 1 coffee break
  • - Conference materials (incl. conference bag, pen, notepad)
  • To enter the venue you have to have the Green Pass (certification of vaccination against Covid-19 or illness)

GR.EC.A Member ticket

49,6€
  • Net Price 40€ + VAT 24% Total 49,6€
  • The following are included in the ticket price for participating at the Conference:
  • - Conference Entrance
  • - 1 coffee break
  • - Conference materials (incl. conference bag, pen, notepad)
  • To enter the venue you have to have the Green Pass (certification of vaccination against Covid-19 or illness)

Early Bird (until 24/10/2021)

49,6€
  • Net Price 40€ + VAT 24% Total 49,6€
  • The following are included in the ticket price for participating at the Conference:
  • - Conference Entrance
  • - 1 coffee break
  • - Conference materials (incl. conference bag, pen, notepad)
  • To enter the venue you have to have the Green Pass (certification of vaccination against Covid-19 or illness)

Book your seatNOW!

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6 & 7 Νοεμβρίου 2021Βελλίδειο Συνεδριακό ΚέντροΘεσσαλονίκη

Organized by:

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